UPM
BRAND PHOTOGRAPHY

AGENCY
SEK

PHOTOGRAPHER
Markus Kontiainen

PRODUCER
Jukka Valtanen

DIGITECH
Arttu Kokkonen

Instead of bringing bits of the forest into a studio, we decided to flip it around and set up our studio right in the middle of the forest.

This approach allowed us to escape the confines of pre-planned themes and details, giving us the freedom to improvise creatively.

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Roosanauha 2023